Morphr
100% On-Device · Free for Personal Use
Convert Any File.
Beautifully.
HEIC→JPG, MOV→MP4, WEBP→PNG, FLAC→MP3, Word→Markdown — and dozens more. Drag in your files, pick a format, and Morphr handles the rest, entirely on your Mac. Nothing is ever uploaded.
v1.3.10 · macOS 12+ · Apple Silicon & Intel · Signed & notarized by Apple · No account
How it works
Three steps, then you're done.
Drag in your files
Drop images, audio, or video onto the window — one file, a hundred, or a whole folder. Or press ⌘O to pick them, or ⌘V to paste from Finder.
Pick a format
Morphr suggests the right target for each file. Change one, or set the format for every image, audio, or video file at once. Tune quality, size, or bitrate if you like.
Convert
Hit Convert and everything runs in parallel, right on your Mac. Files are saved next to the originals or in a folder you choose — and Morphr shows you how much space you saved.
Features
Everything macOS conversion should be.
A focused, native app that does one thing exceptionally well — without ever sending your files to the cloud.
Every common image
HEIC, JPG, PNG, WEBP, AVIF, TIFF, GIF and BMP — convert between any of them, or back into the same one to recompress. iPhone HEIC photos become shareable JPGs in a click, and you choose what goes behind transparency.
Video & audio too
MP4, MOV, MKV and WEBM for video; MP3, M4A, WAV, FLAC, AAC and OGG for audio. Pull the audio out of any video, or turn a clip into a GIF.
Documents ⇄ Markdown
Turn Word (.docx), RTF, ODT, HTML and plain text into clean Markdown — and Markdown right back into any of them. A whole new category, entirely on your Mac.
New in 1.2
PDFs, slides & sheets to Markdown
Pull the text out of a PDF, the slides out of a PowerPoint (.pptx) or the cells out of an Excel (.xlsx) file as tidy Markdown — then export Markdown back to a polished PDF.
New in 1.2
Shrink big videos
Cap any video at 1080p, 720p or 480p to make it dramatically smaller for email or the web. Aspect ratio is kept, and a smaller clip is never blown up.
Fit any size limit
Need a clip under 10 MB for Discord or 25 MB for email? Pick a target — or type your own — and Morphr two-pass encodes the video to land just under it, no guessing.
New in 1.1
Shrink it, keep the format
A JPG that has to stay a JPG, or an MP4 that has to stay an MP4, can still get smaller. Pick the format the file already is — marked "(recompress)" — and every quality, resize and resolution setting applies to it.
New
Size limits for photos too
Get a picture under 500 KB for an upload form, or resize to exactly 1920 px wide for the web. Morphr gives up as little quality as it can to hit the number, and never enlarges a smaller image.
New
100% on your Mac
Nothing is uploaded — ever. No account, no cloud, no telemetry. Converting itself needs no connection at all; the only two Morphr makes are its update check and, if you buy one, a business-license check.
Strip location & EXIF
Flip one switch to remove GPS location, camera details and other EXIF metadata from your photos as they convert — so what you share doesn't reveal where it was taken.
Privacy
Hybrid engine
macOS's own ImageIO reads HEIC with full fidelity; a bundled FFmpeg handles everything else. Best-in-class quality, with nothing extra to install.
Batch a whole folder
Drop dozens of files and convert them all at once, in parallel — with live progress and a Stop button. Each file can keep its own target format and settings.
Learns your habits
Morphr remembers the format you last chose for each file type, so the next HEIC defaults to PNG if that's what you always pick. Less clicking, every time.
Fine control
Quality sliders, resize by percentage or pixel width, video bitrate, audio sample rate and mono/stereo, and GIF frame-rate & width — set globally or per individual file from a tidy gear popover.
Signed & notarized
Opens with a normal double-click — no "unidentified developer" warning, no Open Anyway, no Terminal. Notarized by Apple.
No warnings
Built for everyone
Full keyboard control, VoiceOver labels throughout, automatic light & dark, and reduced-motion support — and the whole UI meets WCAG 2.1 AA contrast.
WCAG 2.1 AA
Light & quick
A native app that launches instantly, follows your Mac's Auto Light/Dark appearance (or force one with a header button), and remembers the folders you convert from most. Also exports ICNS & ICO icons.
ICNS · ICO
Speaks your language
Morphr's interface comes in 13 languages and auto-detects your Mac's language on first launch — switch anytime from the in-app flag picker.
New in 1.3.7
Make ringtones
Turn any song or audio file into a trimmed, faded .m4r ringtone — pick the start time and length (up to 40s) per file, or convert a whole batch at once.
New in 1.3.10
Converts between
HEIC
JPG
PNG
WEBP
AVIF
TIFF
GIF
BMP
ICNS
ICO
MP4
MOV
MKV
WEBM
MP3
M4A
WAV
FLAC
AAC
OGG
DOCX
RTF
ODT
MD
PDF→MD
PPTX→MD
XLSX→MD
Pricing
Free for you. Fair for work.
Personal use is free forever — every format, no key, no account, no watermarks. If Morphr earns its keep at your job, a one-time business license keeps it supported.
Personal
Free forever
For individuals and personal projects
- All formats — images, audio, video & documents
- Batch convert whole folders
- Per-file quality & resize controls
- 100% on-device — nothing uploaded
- No account, no nag screens
- Free updates forever
Business
$5 / computer
One-time payment — no subscription
- Everything in Personal
- Use commercially at work
- One-time payment — no subscription
- Free updates forever
- Supports solo indie development
The personal tier is the full app — buy a business license only if you use Morphr commercially. One seat per computer, paid once, yours for life. Secure checkout via Stripe; your license key is emailed instantly.
Download & install
Get set up in seconds.
Download the app and drag it into Applications — that's it. No Terminal, no Homebrew, no sign-up.
Version 1.3.10 · Released August 9, 2026 · Free updates forever
macOS 12 Monterey or later · Apple Silicon or Intel
Everything Morphr needs — including the FFmpeg engine — is built right into the app. Nothing else to install.
Opens with a double-click
Morphr is signed with an Apple Developer ID and notarized by Apple, so it opens cleanly the first time — no
Open Anyway trip through System Settings, no Terminal. Open the DMG, drag Morphr into Applications, and launch it.FAQ
Common questions.
Is Morphr really free?
Personal use is free forever — all formats, no account, no trial timer, no watermarks. If you use Morphr at work, a one-time $5 business license per computer keeps it supported.
How does the business license work?
If you use Morphr commercially, buy a one-time $5 license per computer from the pricing section — secure checkout via Stripe, and your license key is emailed instantly. The personal tier is the full app with no nag screens, so you can evaluate it freely first.
Does Morphr upload my files anywhere?
No — your files never leave your Mac. Every conversion runs locally, with no account, no cloud and no telemetry. Morphr makes two network connections and these are both of them: a check with twoplus11.com about once a week for a new version, which sends the app version and nothing else and can be switched off in the update panel (installing an update then downloads it from us); and, only if you enter a business license key, a check that the key is valid. Nothing about your files is involved in either.
What can it convert?
Images (HEIC, JPG, PNG, WEBP, AVIF, TIFF, GIF, BMP), icons (ICNS, ICO), audio (MP3, M4A, WAV, FLAC, AAC, OGG), video (MP4, MOV, MKV, WEBM), and documents — Word (.docx), RTF, ODT, HTML and plain text convert to and from Markdown, and it can pull a PDF, PowerPoint or Excel file into Markdown or export Markdown to PDF. It can also extract the audio track from a video, or turn a clip into an animated GIF.
Can it make a file smaller without changing the format?
Yes. Pick the format the file already is — it appears in the menu marked (recompress) — and Morphr re-runs the encoder with your quality, resize and resolution settings. That's how you get a JPG that has to stay a JPG under a size limit, or a large MP4 down to 720p while it stays an MP4. For photos there's a Fit size budget in KB or MB, and a Resize menu that takes a maximum pixel width as well as a percentage; neither will ever enlarge something that's already smaller.
Why does it handle iPhone HEIC photos so well?
Morphr uses macOS's own ImageIO — the same engine Photos and Preview use — to read HEIC, so your iPhone photos convert with full fidelity. A bundled FFmpeg handles every other format.
Can it remove the GPS location from my photos?
Yes. Turn on Remove photo metadata and Morphr strips EXIF, GPS location and camera details from JPG, PNG, WebP and AVIF as it converts — all on your Mac. It's on automatically in the Web and Email presets, so anything you share is scrubbed of where and how it was taken.
Will macOS warn me about an unidentified developer?
No. Morphr is signed with an Apple Developer ID and notarized by Apple, so it opens with a normal double-click the first time — no Open Anyway dance, no Terminal.
How do I update Morphr?
Morphr updates itself. It checks about once a week and, when a new version is out, shows you what changed and offers to install it — the download is signature-checked, and one that doesn't verify is refused. You can also check on demand from the Updates button, turn the automatic check off in the update panel, or download the Morphr.dmg from this page and drag it into Applications yourself. Your preferences carry over either way.
Is there a Windows version?
Not yet — Morphr is Mac-only for now. It's built around macOS's native image pipeline, which is a big part of why HEIC conversion is so good.